City skyline in China

China Retail

China Retail

Retail Sales in China

The Chinese economy recorded an average growth rate of 7.0% in retail sales over the decade to 2024, below East & South Asia's average of 6.8%. In 2024, China's retail sales growth was 3.5%.

China Retail Chart

Note: This chart displays Retail Sales (ann. var. %) for China from 2014 to 2025.
Source: Macrobond.

China Retail Data

2020 2021 2022 2023 2024
Retail Sales (ann. var. %) -4.8 12.5 -0.2 7.2 3.5

Economic activity disappoints in October

Latest reading: China’s industrial production increased 4.9% year-on-year in October, slowing from the pace seen a month earlier and falling short of market expectations. The moderation reflected softer momentum in key sectors and was partly influenced by holiday-related disruptions during the Golden Week festival. Retail sales grew 2.9% compared with a year earlier, a slight easing from the previous month but still marginally stronger than anticipated, supported by the government’s purchase incentive scheme and holiday spending. Fixed-asset investment declined 1.7% in the January–October period, a notably worse reading than markets were expecting. The drop marked a second straight month of contraction, driven largely by a pullback in infrastructure activity, more subdued manufacturing investment and continued weakness in the property sector. Regarding the latter, indicators such as home prices, housing sales and floor space under construction remained in contraction, confirming that the property sector has yet to turn a corner despite repeated government support measures.

Panelist insight: Digging deeper into the data, Nomura analysts said: “The later-than-usual mid-autumn festival and the extended Golden Week holiday created some distortions to production and consumption activity in September-October, and we still see intensifying demand headwinds. Retail sales of both home appliances and autos contracted markedly, pointing to pronounced payback effects from the trade-in program. The property sector decline has continued to deepen, weighing on both consumption and investment. The sustained and sharper contraction in FAI suggests the impact from the latest RMB500bn policy bank financing tools remains elusive.”

Consensus Forecasts and Projections for the next ten years

How should you choose a forecaster if some are too optimistic while others are too pessimistic? FocusEconomics collects Chinese retail projections for the next ten years from a panel of 11 analysts at the leading national, regional and global forecast institutions. These projections are then validated by our in-house team of economists and data analysts and averaged to provide one Consensus Forecast you can rely on for each indicator. By averaging all forecasts, upside and downside forecasting errors tend to cancel each other out, leading to the most reliable retail forecast available for Chinese retail.

Download one of our sample reports to visualize what a Consensus Forecast is and see our Chinese retail projections.

Want to get access to the full dataset of Chinese retail forecasts? Send an email to info@focus-economics.com.

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